Richard Huskey will lecture in the Department of Communication at the University of California Davis on November 20, 2018 at 12:00pm.
Title: A Computational Approach To Communication Neuroscience
Abstract: Communication scientists are increasingly adopting computational methods for theory building and testing. Much of this work focuses on the study of human communication at a macro level. For example, communication scientists use computational methods to interrogate who says what, to whom, in what channel, with what effect in large scale data sets comprised of news articles, social media posts, and player behavior in online video games. A related approach applies these same tools to study communication phenomena at a micro level by investigating the biological substrates of communication processes. While my research applies computational approaches at both levels, my talk will primarily focus on understanding how message content modulate brain function, and how an understanding of brain function can assist in communication theory testing. I will conclude with a brief discussion of a recently funded project that will link micro and macro levels of explanation of communication behavior.
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